Anything which is created inside of a computer and inside the 3D space. Ranging from a still image Visualization to a moving picture Animation right up to stunning Visual Effects – in short: pictures of things which already exist, do not yet exist and maybe could never exist.
Visualizations are used to bring your product into the spotlight. No matter if it`s only concept art, a prototype, a product that already rules the market or dreams of the future. Green eye studios will find the right tools to place and secure your innovation on the market.
An animation tells more than a thousand words. The goal is to make your innovations visible for the audience. As a schematic representation, in a photorealistic way or using a cartoony look to make it more accessible. The possibilities are unlimited. No matter if it`s for a technical, scientific, educational, entertaining or a promotional purpose.
Visual Effects aka VFX actually describe the digital creation and recreation of anything your imagination has to offer. Mostly used when it would be dangerous, impractical, too expensive or simply impossible to capture in real live. Covering explosions, fire, smoke, fluids, dust and debris simulations, well known through Hollywood blockbusters, as well as invisible VFX such as wire removals, image fixes and compositings.
Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are part of the same scene. Compositing involves a variety of different techniques and technical challenges. This could mean bluescreen / greenscreen element integration, placing content into monitors, CG elements composited into live-action plates, paint fixes, digital makeup, etc…
The technology that provides you with a more realistic view on your product, animation, image and feature film. This technique that allows your audience to better interact with the on-screen media as well, is either achieved by stereoscopic rendering right inside the 3D software or with the stereoscopic conversion of 2D footage. So even your already existing advertising material can be brought into the 3D space easily.
Why using 3D instead of Photo or Video?
Even after years, your product shots or visualizations can be reproduced optically identical, e.g. after minor changes or further development or even with new products, the result will match your existing product line to 100%.
New camera angle? Light changes? New colors and materials? No problem at all. Such changes can be made easily without the need of setting up everything from scratch like a photographer would have to.
Optical issues such as dirt, dust, flares and disruptive relections can be wiped out, so your product can appear in it`s best shape. In return those effects can be applied to the 3D rendering to present it in the most realistic way possible.
In some cases its very hard or impossible to film or photograph inside of e.g. tiny objects, not to speak of running processes like motors or a fluid flowing through a pipe. In 3D its possible to be inside of the action and to make the naturally invisible visible.